Smarter campaigns, powered globally, delivered locally.
D&A Advertising combines programmatic ad tech, AI-driven marketing intelligence, and real-world channels like radio and OOH to help brands reach the right audience — backed by hands-on account support from a team that knows how to make it work.
users reachable through the platforms we work with
markets covered through our technology partnerships
dedicated partner managing it all for you
We plan, launch, and manage campaigns end to end — combining digital ad tech with traditional media buying (radio, OOH, and more) and hands-on account support.
Automated, data-driven buying across display, video, and mobile inventory through our demand-side platform.
AI-powered YouTube placement that matches ads to what a video is actually about — its content, tone, and sentiment — instead of just keywords, with full support for Tagalog, English, and other local languages. Ads placed in genuinely relevant context have been shown to lift brand recall by as much as 69% versus generic placement.
Gamified, high-impact ad formats built to hold attention instead of getting scrolled past.
Audience targeting and cross-channel measurement powered by our AI-driven intelligence stack.
Reach audiences inside mobile apps and games with formats designed specifically for that context.
Distance-based and store-level targeting for brands that need to drive foot traffic, not just clicks — over half of consumers report visiting a store after a relevant location-based alert.
Hands-on planning, optimization, and plain-language reporting from a team that treats your account like it's the only one.
See how your brand shows up in AI answer engines and local search results, not just traditional rankings, so you know exactly where to focus next.
Reach audiences segmented by purchase power and telecom-level data, for sharper targeting than standard demographics alone.
Airtime placement across radio stations in the Philippines — a format that still reaches audiences digital alone can't always cover.
Billboard and lamp post banner placements, from large-format static boards to digital OOH screens, sited where your audience actually passes by.
Ad placements on buses, jeepneys, motorcycles, e-jeeps, and TNVS/taxi vehicles — putting your brand directly in front of everyday commuters.
Enterprise-grade reach. A team that still remembers your name.
A few of the formats we build and traffic for clients, shown here using our own brand — not a real client campaign.
300×250 medium rectangle — a standard programmatic display placement.
9:16 full-screen vertical — built for Stories and Reels placements.
16:9 in-stream video — a skippable pre-roll format for video inventory.
The same pre-roll spot, placed against YouTube videos matched by content and tone — not just keywords. Industry benchmarks put a strong 30-second pre-roll completion rate at 40–50%; contextual matching like this is one of the main levers for getting there.
Expandable, gamified formats built to hold attention past the first glance.
Airtime placement across Philippine radio stations — a format built for reach and repetition.
Static and digital billboards, plus lamp post banners, sited where your audience actually passes by.
Bus, jeepney, motorcycle, e-jeep, and TNVS/taxi placements — your brand moving through the city all day.
Formats shown using our own brand for illustration — not a real client campaign.
The same brand discipline that goes into a display banner goes into a billboard face or a jeepney wrap — illustrated here for scale, not lifted from any real site or route.
Two different structures, two different buying models — both sited on high-traffic routes.
The e-jeepney — the modern, boxier electric jeepney silhouette now common across Metro Manila routes.
A straightforward process, with a real person guiding you through each step.
We learn about your business, goals, audience, and budget before recommending anything.
We map out which channels and targeting approach actually fit what you're trying to achieve.
Campaigns go live, tracked from day one so we can see what's working early.
Ongoing tuning, plus plain-language reports so you always know where budget is going.
Powerful ad platforms are only useful if someone knows how to run them well for your business. That's the gap we fill.
Direct access to a team that understands your market and budget, not an anonymous support queue.
Access to platforms typically reserved for large agencies, packaged for budgets and timelines of any size.
We plan digital campaigns alongside real-world placements — radio airtime, billboards, transit ads — so every channel reinforces the others.
Clear, plain-language performance reports instead of raw dashboards you have to interpret yourself.
D&A Advertising (Digital and Analog) is an advertising company registered in the Philippines, giving brands and agencies access to programmatic and AI-driven advertising technology — with reach spanning Southeast Asia and beyond — paired with hands-on account support from a team that knows how to make the platforms actually perform.
Our name reflects how we work: connecting digital platforms with real-world advertising — from radio airtime to billboards and transit ads — so campaigns perform across every channel a brand actually needs.
None of us wanted to keep working in silos. We came together from different corners of the advertising industry because we kept seeing the same problem: brands needing a partner who could speak fluently across both the digital and physical sides of advertising, instead of piecing it together from five different vendors. So we built that team ourselves.
Years in classic media buying and creative campaigns — the instincts that come from working with brands long before adtech existed.
Hands-on experience inside the platforms themselves — not just buying through them, but understanding how they actually work.
Real relationships with radio stations, billboard operators, and transit networks across the Philippines.
The operational and financial discipline to run campaigns as a business, not just a creative exercise.
The things most people ask before getting started. Don't see yours here? Just reach out.
It depends on the platforms and goals involved rather than a fixed number — we'll walk through your budget on the discovery call and recommend a realistic starting point instead of forcing a one-size-fits-all minimum.
Most campaigns run month-to-month, so you're not locked into a long-term contract. That said, programmatic and AI-driven campaigns need a bit of runway to gather data and optimize, so we'll set expectations on timing upfront.
You'll get regular, plain-language reports — the exact cadence (weekly, biweekly, or monthly) is something we agree on together based on what's actually useful for your team.
We work across a range of industries — retail, real estate, food & beverage, e-commerce, and more. If your category has specific advertising restrictions, let us know early so we can flag any platform-level limitations before we start.
Billing is confirmed during onboarding and depends on the platforms and services involved. We'll walk you through exactly what you're paying for before anything goes live — no surprise line items.
Once strategy and creative are approved, most campaigns can go live within a few business days.
Tell us about your brand and goals. We'll get back to you with a proposal built around the right platform for your budget and audience.